My daughter has never done anything with social media. Just never had much of an interest. Until now. The other night she asked her Mom if she could get on Instagram. Mom said “Yes, as long as she was following her” so I helped her download the app.
Turns out the Windows phone doesn’t have an app for that. And since I’m not well-versed in Windows phones I asked her if they had apps for other social media sites. “Yeah,” she sighed, “but they only have apps for old stuff like Facebook.”
Old stuff!? What are you talking about? Daddy’s cutting edge baby. He’s on Facebook! And so is your Mom and your Grandmom and your Granddad….oh, wait a minute, I see what you mean.
I noticed it in my newsfeed today. Facebook has aged. According to my very unscientific research, the average age of those posting today at 2:15 PM was 43 (and I was being generous with a few of you). There was only one person under the age of 18 and he might have been lost.
The world is changing. Faster than ever before. If you think owning a Facebook account puts you on the cutting edge of social media, think again. It may mean the exact opposite. And if you only do Facebook then I can almost guarantee that you’re nowhere near the edge.
To be honest, this really drives me crazy. I finally feel comfortable with Facebook and I just got the hang of Twitter. Now both feel a little dated. So I’m getting my 13-year-old to teach me how to Instagram.
I’m also rethinking our church’s social media strategy. How we can’t lean too much on any one platform and how we have to continually adapt our communication strategy. Email is going the way of the quill pen and inkwells. Yet, we still email our bulletin every Friday. The older members occasionally fuss about not getting it by mail anymore while the younger members ask “what’s a bulletin?”
What’s your church doing with social media? Which platforms help you connect with the most people? How do you communicate with your folks outside of Sunday?